Sarah Tan is a designer specialising in product (UX/UI), illustration, branding and immersive experiences.

She believes in crafting meaningful experiences through design.


Sarah explores the intersection between art and technology, especially with Augmented Reality (AR). She has been pushing the boundaries of the tech in solving real problems in the world.

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Using AR to navigate transport systems


Opal AR, Transport New South Wales

An AR experience where you can view the Sydney Rail Network with an Opal card (Sydney's public transport card).

The project received 1M+ impressions online and featured on 7NEWS.

Spreading social awareness & promoting empathy with AR


Unseen, Sarah's first solo AR Art Exhibition

"Unseen" is an interactive art exhibition that uses AR to create a virtual space where deeper realities are exposed

Sarah was interviewed on live radio about her exhibition and featured on various channels.

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Using AR to solve problems during a pandemic

An assortment of experimental projects featuring the applications of immersive technologies to solve problems.

Her projects received 50k impressions online and spurred many discussions about AR/VR in a pandemic.

Promoting self-expression with AR face filters

An assortment of face filters for Instagram and Facebook. A great way to build engagement for a brand.

Her effects received a total of 100k impressions.

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Sarah also loves diving into the world of startups, make a positive impact through businesses, and solving customer's problems.


Spreading happiness through design


Happy Ever Alter, Design business

Combining my belief that design is a powerful tool to influence emotions and my love for startups, I founded Happy Ever Alter to spread happiness and positivity through design.

A game that teaches kids how to code


Codatopia, Card game

Codatopia is an educational physical board game to teach kids the basics of coding in a market saturated with digital coding games.

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© 2020 Sarah Tan